Swedish Match - White Box Snus Store
In the Norwegian market where you cannot show any tobacco products instore, we needed to find a unique way to greet the consumer.
Therefore, a bold design and location were important elements for White Box Snus Store to become a success with maximum impact.
When we launched the pop-up store in Oslo we wanted a placement that would create an impactful juxtapositioning with
the surroundings and our prime location on the water line in Aker Brygge did just that.