The Challenge

Swedish Match wanted to create a concept store to drive interest for the snus category, consumer loyalty and brand heat. With 100% focus on the quality of
Swedish Match products. 

RETAIL CONCEPT SOLUTION

Develop a total experience concept store where consumer can get inspired by interacting with snus in a new,
unique and personalized way.

 

 

COMMUNICATION

We offered a boutique sales experience that helped highlight the quality ingredients, the care of the process and work that goes into making the worlds #1 snus

Activations

Shoppers experienced unique interaction with the brand, like creating their own snus from scratch and mixing a flavor that spoke to them personally.

RETAIL TALENT

Our Snus experts are trained to offer the best guidance. Not only being educated on product facts, they will tell you the story of Swedish Snus with proud confidence from a brand they all personally represent and believe in

Results

The store have been a success story in terms of loyal consumers, sales and interest.
WorkShop has now helped Swedish Match opening its 4th store.
STOCKHOLM , GÖTEBORG, NORDBY, ÅRE