THE CHALLENGE

Stadium wanted to reach the young, urban, athletic target.
They wanted to achieve this with a new format strategy, creating a targeted boutique store that provided deep consumer relations and experiential retail.

RETAIL CONCEPT SOLUTION

With a prime city location strategy we helped develop experiential, boutique, concept stores that spoke directly to the target and created a place where they not only shop, but become part of a greater community. These small scale boutique Stadium storesfeature stylish, design forward, premium products that help increase inspiration, brand loyalty and more revenue per sqm.

COMMUNICATION

We wanted to create a store identity and communication that carried the energy of our consumers throughout the store. It started with the creation of the name Pulse, which captures the activeheartbeat and motion of the city and the passion of our active,run, train, youth target. We continued the connection with handwritten training tips and initiatives that are updated daily

Stadium Pulse Store Concept

ACTIVATIONS

The Pulse concept pushes for community style interactions in-store. We accomplished this with Run & Training clubs lead by the retail staff, hosting fun in-store competitions, gatherings, and even DJs playing their best beats to inspire some extra motivation. With the addition of the newest sport analysis equipment, all shoppers individual active needs have the best gear to match.

RETAIL TALENT

With a prime city location strategy we helped develop experiential, boutique, concept stores that spoke directly to the target and created a place where they not only shop, but become part of a greater community. These small scale boutique Stadium stores feature stylish, design forward, premium products that help increase inspiration, brand loyalty and more revenue per sqm.

RESULTS

With a prime city location strategy we helped develop experiential, boutique,
concept stores that spoke directly to the target and created a place where they not only shop,
but become part of a greater community. These small scale boutique Stadium stores
feature stylish, design forward, premium products that help increase inspiration,
brand loyalty and more revenue per sqm.