The Challenge

Husqvarna wanted to strengthen their presence with a focus on robotic lawnmowers and their line-up of battery powered products. We developed a strategy and business case answering on the why, where, and how to reach out effectively to a wider target group of garden owners.

Retail pop-up solution

We developed a seasonal Pop-up store located in Täby Centrum, one of the major shopping malls in STHLM targeting Husqvarna’s premium target group. An experience magnet filled with inspiration on how to take care of your garden with ease. Workshop delivered a turn-key solution including strategy, location and concept design, further on the store is operated by WorkShop field force.

Communication

It should be easy to buy advanced tools. We created a communication concept putting the focus on inspiration and clear user benefits instead of tech specs. With clear retail communication we made it easy for the consumer to navigate, understand and compare.

Activations

We created an interactive in-store experience there we combine physical product and digital tools to inspire and guide the consumer to the best solutions based on their needs and preferences. Of course we also have a Husqvarna Automower® taking care of the grass that covers the store floor!

field marketing / consumer guidance

Together with the client we set requirements for the staff and recruited a tailor made team. To ensure a pinnacle customer experience, the staff has undergone extensive training in consumer interaction as well as Husqvarna’s products in order to provide the customer with the highest level of service, inspiration and knowledge.

This flexible, seasonal pop-up store solution is currently running and exceeding sales expectations. You can go experience the pop-up concept yourself, learn about and try out the products and hopefully be inspired to take care of your yard with ease.

Results

This flexible, seasonal pop-up store solution
was open during 
6 months in 2017
and exceeded sales expectations.